Apply for Marketing Manager

Job description:

Description :

  • Own the Go-To-Market Initiatives for device launches in the Offline Channel.
  • Own and drive the marketing inputs for delivering on the Customer Experience and Sales goals for Large Format Retailers’ and 3P Partners’ Online experience (Offline.com).
  • Support expansion and profitability goals of the Franchisee Channel (Kiosks) through Fixtures, Visibility elements that are both of high quality and cost effective.
  • Own the monthly retail audit mechanism for the Offline channel
  • Work with the internal teams to deliver innovative, relevant and data driven demand driving initiatives for the offline channel.
  • Understand, interpret and build on the learnings from all of our methods and systems for measuring and monitoring marketing effectiveness, including brand awareness, brand equity, and sales results.
  • Vendor Management & Cost Optimization.
  • Create and present high-quality documents to senior leadership both inside and outside the company.
  • Be the Voice of the Customer for the Offline and Category GTM teams. Collect, document and act on offline customer feedback leading to superior customer experience.
  • Run A/B Experiments to learn and drive the Customer Experience and Sales goals.

Basic qualifications:

  • 1+ years of Marketing Management, Brand management or equivalent experience.
  • Experience identifying customer need gaps, defining brand identity, developing the marketing roadmap for a brand.
  • Exceptional written and verbal communication skills with the ability to create compelling positioning/messaging strategy and present complex information clearly and concisely.
  • Strong analytical and quantitative skills with the ability to use data and metrics to justify requirements, features and drive marketing channel wise efficiency
  • High attention to detail and proven ability to manage multiple, competing priorities simultaneously with minimal supervision.
  • Collaborative working style. Must work well in a team environment
  • Must have bias for action and strong work ethic.

Preferred qualifications:

  • MBA or advanced degree is preferred
  • Brand Management, Product marketing management, and 1-2 years of industry experience is highly desirable.